CastleBranch
Impact Report Design
CastleBranch, a "Solutions Expert" company that specializes in screening and data management technology, wanted an inclusive document that not only showcased their services and industry expertise, but also put a fresh spin on their brand identity. Collaborating with copywriters and designers, I created design proposals, mock ups, and spreads to highlight the information. After multiple rounds of reviews, adjusting the designs based on feedback, a complete Impact Report was published online and printed.
Full Impact Report
Design Highlights
Dimensionality
Depth was incorporated throughout the Impact Report by layering images, organic shapes and lines. The way that each element interacted with the others was further strengthened with added shadows and careful balancing. While you may be looking at a flat surface, the visual depth was meant to draw you in to the design.
Overlapping Organic Elements
The playful, yet refined nature of this design was complemented by organic elements that persist throughout the whole document. This develops contrast between the structured blocks of text and geometric shapes also featured. It was a challenge to make sure all of the organic curves complemented the accompanying shapes.
Complementary Icons
Icons used throughout the report featured simple lines and fills with gradient colors. Each was created to complement the information that it was accompanying. Certain elements were also maintained from shapes the company used previously outside of the Impact Report for brand consistency.
