Circular Nature
Brand Development
When developing the branding for Circular Nature, the main focus was to create a fresh, clean logo that encapsulated the mission of the brand. After landing on the buffalo image to represent Circular Nature, I established colors, typefaces, and image styles that complemented the values. I then developed brand guidelines to help establish consistency of usage.
Circular Nature Brand Guidelines
Logo Development
I played with numerous versions of a buffalo character, attempting to incorporate circular symbols and a geometric style into all of them. While initially I dove deeply into an exploration of different versions featuring the head of the buffalo, I decided that featuring the whole body would portray the message more efficiently.
Social Media Campaign
With the help of the established brand identity, I created designs for a month-long social media campaign. Maintaining consistent colors, illustrative style, and typography, I designed two posts per day, one fact and one tip, establishing brand recognition through the inclusion on the logo on each image.
Brand Deliverable
In order to reach the largest audience, I also created physical marketing materials for those who may not use social media. This foldout was meant to provide easy to digest information that, when folded, is card sized and can be carried in your pocket.
